Photography can be hard. But it doesn't have to be...
Your web designer can build you the most beautiful layout you've ever seen, but if you're populating it with grainy photos taken on a four-year-old camera phone - you've just wasted your money.
Stock photography is where photographers either freely provide or sell their photographs. Yes, you read the free bit correctly.
here are a couple of great websites where photographers upload some of their photographs for you to use on your website and other marketing materials for free. Unsplash and Pexels are two great places to start.
Stock photography is a great place to start and it can help get you on your way when you're starting out with your website. But it does have drawbacks.
For one thing, there's nothing stopping other people from using the same images as you on their website which might cheapen your appearance and possibly cause confusion to your visitors.
Secondly, if your business is a physical product, stock photography can't help much. Only an image of your product will do!
Sometimes, there's no option but to get the camera out.
If you fancy giving it a go yourself, there are some great resources online to help you learn more about how to take effective photographs.
Professional photographers can be very expensive which makes their services out of reach for a lot of our clients. This often leads to clients giving it a go themselves when perhaps they shouldn't.
We're a dab-hand with a D-SLR, so if you need a little help getting some photographs taken at an affordable price, do get in touch and we'll be happy to discuss your requirements without obligation.